The Six Marketing Metrics Your Boss Actually Cares About.

As marketers, it is our job to prove the true value of our marketing. But with studies that show 73% of executives don’t believe that marketing drives demand and revenue, we have to make sure that we can prove the ROI of our marketing efforts.

Do you know which metrics actually matter to your boss? In this guide to proving your worth, we'll share the six metrics that do.

In this brief 12-page cheat sheet, you'll find:

• 6 marketing metrics that prove the value of your marketing efforts
  
• Formulas and examples to help you calculate your own metrics
• Explanations and scenarios of why these metrics are important and how to interpret them
  
• Don’t wait! Download our cheat sheet to show your boss the true value of your marketing.